PR Agency: Why Choosing One That Understands Your Business Matters
In today’s fast-paced digital landscape, public relations (PR) plays a crucial role in shaping a brand’s reputation, managing crisis situations, and driving business growth.
Let’s go back a little. In 2001, as the internet was finding its feet in South Africa, three admired journalists boldly launched a new hub for the media known as MediaWeb. They offered real support in order to help journalists learn, earn income, and better their craft.
In 2007, MediaWeb expanded to build its own Newswire, delivering brand content to this growing network of journalists and influencers, telling big brand stories.
And from there, in 2013, Mediaweb needed to service the rising demand from industry leaders who wanted the finest quality storytelling for their brands.
Moreover, CEOs and Marketing Directors were seeking exposure across integrated marketing channels such as social media, PR, emailers, internal communications, custom publications, creative ad campaigns, and more – PRWeb was born. Since then we are proud to say we have attracted the biggest names in many industries since we opened our doors.
All too often we don’t hear each other. We record every briefing so we can go back to what our clients asked for, and make sure we hit that on the head.
Once you know the agreed goals, you have to be sure to achieve them, that’s why we use tried and tested team members that have proven themselves to deliver time and time again.
The final ingredient is relationship. If you don’t like us and we don’t like you, it won’t work. And life’s too short anyway. We work with people and brands we admire and respect.
Two decades of experience with global and local brands has dictated what works and what doesn’t, what delivers value and what doesn’t and, most importantly, what will be a waste of your money. It says a lot that our clients – industry leaders – continue to use us, year after year. It’s our best advertisement. When clients and agencies understand each other, anything is possible.
In today’s fast-paced digital landscape, public relations (PR) plays a crucial role in shaping a brand’s reputation, managing crisis situations, and driving business growth.
Human beings are a savvy bunch these days. We’ve become finely attuned to Public Relations patter and overtly commercial hogwash, usually crafted under a marketing manager’s instruction.
Choosing a tech PR agency in South Africa can be a challenging task, as there are many factors to consider; it is important to find an agency that is aligned with your company’s values and purpose.
Address: Victoria Junction 5, Prestwich Street, Greenpoint, Cape Town
Phone: 021 419 3144
Email: info@mediaweb.co.za
Using experience over 20 years, we have a 10-question audit on where your marketing sits. To start, tell us about yourself so we can guide you on the first call.