PR Agency: Why Choosing One That Understands Your Business Matters
In today’s fast-paced digital landscape, public relations (PR) plays a crucial role in shaping a brand’s reputation, managing crisis situations, and driving business growth.
When it comes to sales or new business, the closer you get to deeply understanding what clients want or need, the greater your opportunity to grow and surpass objectives.
When it comes to customer retention, how important are deep, engaged relationships to your revenue?
Depth is only achieved though interrogation and research, which then shapes the right message to the right people on the right platform. Surprisingly easy to say, but harder to execute.
Marketing, advertising, and digital agencies are all similar in that they can create or ‘produce’ for you, but how many fathoms below the surface are they exploring? That’s where the treasure lies.
Yes, MediaWeb Group can execute all your marketing needs – that’s the easy part – but we also want to see it impact your revenue.
That’s why all our questioning relates to that.
It starts with a commitment to understanding your business, your industry and customers. Without that, you’re genuinely wasting some of your money, shooting in the dark.
In a recent survey of 20 marketing directors and brand managers in South Africa, the resounding feedback was that they wanted an agency that was deeply vested in them – hungry, challenging, and driven by mutual success, not puffery.
Having serviced industry leaders for 23 years, we have a portfolio of clients who are willing to vouch for us, either on video or in person.
So, what’s our niche, and what can we offer you? MediaWeb is a marketing agency that offers it all to brands across tech, finance, fintech, edtech, cleantech. That’s our corner of the map. For them, we deliver.
But most importantly our compass is growing your revenue. We develop sales mindset, sales training, and sales tools. Imagine one agency knitting that up into a tidy, memorable bundle, reaching out its tentacles and gathering up your audiences, holding them in for the long haul, and squeezing into action, every now and then.
Who?
Our Free Diver
Having owned three agencies over two decades – one strategy consultancy, one integrated marketing agency and a journalism agency, Dean McCoubrey has been strategist, creative director and media director, a diversity of experience that brings together deep interrogation that shapes better ideas, delivers greater brand recall, and ensures wider reach.
Ironically, Dean is a breath holding master!
Book a meeting with Dean, Head of Strategy.
It costs nothing but might be the catalyst for the change you’ve been looking for.
Our clients speak for us.
They’re the best sales team we could find.
Terri Katz
Strategic Marketing Manager Nutun
Karen Nadasen
Country Manager, PayU South Africa (Naspers)
We have worked with Mediaweb and PRWeb for almost 5 years now. Their holistic approach, expertise and passionate has provided great results and made them an absolute pleasure to work with locally and globally.
Phillip Bradform
Head of Investments Portfolio
Metrix Asset Management
Etienne
Neurozone
Nic Simons
Managing Director, Trilogy
PRWeb’s approach of challenging the status quo was eye-opening, and made us rethink our product offering which lead us to introducing additions and improvements in order set ourselves aside in the market.
Steve Porter
Managing Director IronTree
Frans Meyer
CEO, Alphawave Group
We’ve been using PRWeb to deep-dive into the different stories of our companies and deliver media articles with impact. Very quick at grasping the essence of the story and selecting a unique media angle, the team’s writers are also excellent.
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Let’s chat and see where it takes us!
Address: Victoria Junction 5, Prestwich Street, Greenpoint, Cape Town
Phone: 021 419 3144
Email: info@mediaweb.co.za