Together with Seriti Green's executive leadership, we helped communicate one of South Africa's largest renewable energy developments, supporting a story that today includes more than R15 billion in investment, a workforce of over 2,000 people and the largest infrastructure project in Mpumalanga.
Every major milestone would be scrutinised.
Government.
Eskom.
Communities.
Environmental organisations.
Investors.
The media.
The objective was never to overstate ambition. It was to earn trust by consistently demonstrating delivery.
That required a communications programme capable of evolving alongside the business over several years while maintaining absolute credibility.
MediaWeb worked as an extension of Seriti Green's leadership team.
Rather than responding to events, we helped anticipate them.
We identified the stories that mattered, developed the executive narrative, translated technical achievements into language that stakeholders could understand and ensured that communications remained grounded in measurable progress.
Our philosophy remained constant throughout the partnership.
Every claim needed proof.
Every milestone needed context.
Every story needed to reinforce confidence in the business.
Over three years, MediaWeb led and supported communications across almost every aspect of the organisation.
Our work included:
Annual communications strategy
Corporate narrative development
Executive positioning for CEOs, CFOs and senior leadership in South Africa and Kenya
Thought leadership programmes
National media relations
Website strategy and content development
Video production
Event coverage and executive interviews
Internal executive communications
Stakeholder communications
Editorial planning
Community storytelling
Ongoing strategic counsel during key project milestones, including multiple financial close announcements
As the business evolved, so too did the communications strategy, ensuring every stage of the journey reflected the maturity and credibility of the organisation.
Today, Seriti Green is recognised as one of South Africa’s leading renewable energy companies and one of the strongest voices in the country’s Just Energy Transition
Together, we helped communicate a story built on delivery rather than aspiration.
Highlights include:
More than R15 billion in infrastructure investment
A workforce exceeding 2,000 people
Approximately 18,500 job seekers engaged in surrounding communities
Successful communication of three financial close milestones
Strong executive visibility across national media and industry platforms
Trusted relationships with Eskom, government, local communities, renewable energy associations and environmental stakeholders
Recognition as the leading voice demonstrating that coal and renewable energy can work together to support South Africa's future energy security
Some organisations need publicity. Others need trust.
For Seriti Green, trust is essential across a diversity of stakeholders.
Over three years, MediaWeb helped transform a technically complex infrastructure programme into a nationally recognised story of delivery, collaboration and progress.
The result was a communications programme that supported one of South Africa's most significant renewable energy projects while strengthening confidence among stakeholders whose support would ultimately determine its long-term success.
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